Week 10 EOC: Benefit vs Features

What are the benefits vs the features for your product? One of the biggest factor from my product is being able to enjoy a snack that is tasty and affordable. Think about a handful of treats that include chocolaty goods in the mix along with peanuts, dried bananas, apricots, and much more. So you get the same experience of enjoying a trail mix from a brand that is not as costly and contains less calories than those brand names.For the most part, chocolate IS chocolate, that’s just how it is. The trick with creating chocolate products is of course trying to make and create a new feel and twist on such a classic product that has been around since forever. A key to making a new twist and feel is definitely knowing how to make the best of what you have and what you can work with.“A market-oriented firm defines its business in terms of the benefits its customers seek” (Pg. 10). “A competitive advantage is a set of unique features of a company and its products” (Pg. 23). Features of course depends on whether or not you have a product or a service.