Marketing Mix: Price

To survive in today's highly competitive marketplace, companies need pricing objectives that are specific, attainable, and measurable. Realistic pricing goals then require periodic monitoring to determine the effectiveness of the company's strategy.” (Lamb, Charles W.MKTG 9, 9th Edition. Pg 359). We believe our pricing is realistic. We are not the cheapest  but we are the only one of its kind to provide the same taste as the leading brand features less calories and price is lower.The price of the product will always and forever remain the same. Obtaining and keeping customer loyalty can easily be achieved by staying true to the value of your product even when it becomes widely known and vastly popular throughout the world. “Price is a component of value (a $4,000 handbag is perceived as being more luxurious and of higher quality than one selling for $100), but low price is not the same as good value. Instead, customers value goods and services that are of the quality they expect and that are sold at prices they are willing to pay.” –MKTG Page 7.

Even if the competition falters or completely disappears the price will always remain the same (unless it is sold in bulk or bundle). “Some attributes of an attractive market are high profitability, rapid growth, a lack of government regulation, consumer insensitivity to a price increase, a lack of competition, and availability of technology.” –MKTG Page 19.