-Powerhouse brands and Products – M's Trail Mix has many strong brands in its product portfolio such as five star and others. The product are high quality products and some of them are cash cows.-Brand name, brand equity and Brand loyalty – M's Trail Mix products are blessed with a fantastic brand loyalty. Due to its marketing and strong branding over the next years, the brand equity of M's Trail Mix will be high and hence it is comfortable charging a premium for its product because of the high brand equity.-Positioning as gift – The smartest tactic that we will be using over the next years with products like dairy milk and celebrations is that these chocolates are positioned for gifting. In fact the recent Burnsville, has a complete focus on the gifting position. Due to this smart strategy M's Trail mix has safely differentiated itself from majority of its competitors.-Promotions - M's Trail Mix has one of the strongest promotions in the fmcg industry. This further imparts strength to us because it provides excellent brand recall.-Placement and distribution – M's Trail Mix has a superb distribution strategy in place and like all FMCG companies, it uses the strategy of breaking the bulk. Distributing to 200 countries with a variety of more than 40 variants is not a small feat. M's Trail Mix has been achieving the same for the past many years and will remain to do so.
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