Week 8 EOC: Creative Content

For my creative content I decided to go with something that is both simple and effective in the world of audio. I decided to create a 30 Sec. radio commercial that will be aired on many different means of media. I plan to use it by uploading it to Youtube, along with other social medias such as Facebook, Twitter, Sound Cloud, and Pandora. Though many people prefer to skip the ads it is more likely that they are going to have to listen to it at some point in their life, or they can just hear or refer to it through another person. I guess the main challenge when it comes to radio broadcasting or commercials is getting people to want to hear it and not skip. Mainly getting it out there will pose as a threat.

Implementation Evaluation Control

Implementation - OP-4 will be running televised ads our first week our business goes public, from there we will have our t.v ads run sparingly throughout the week. Our business will also have a billboard up in the cities and towns where our product will be specifically I.e. Bases. Once our company goes public that's when we will also be launching our website simultaneously so that our customers and potential clients can better understand our company and values.“No one has the right to put anything on [your computer] that you don't want,” said Jon Leibowitz, chairman of the FTC“The ways in which consumers interact with their bank are constantly evolving,” said Larry McClanahan, vice president and director of Digital Delivery for Fifth Third Bank.
Evaluation - For our quantifiable aspects obtaining our sales leads and customers reached will be a more reasonable number to account for seeing as our customers and accounts are military and service members, and for the qualitative factors examining if our product is delivering the expectations that we set forth and marketed we will have a section of our staff that travel, visit, and report throughout the year on our products at different sites.
Control - Our main goal for the company is to deliver the best tasting coffee to the men and women who put their lives second to their country. Secondly we want to be the leading innovators of the coffee industry. Creating new and exciting drinks that questions yourself if you really understood what the word delicious really meant

Marketing Mix: Price

To survive in today's highly competitive marketplace, companies need pricing objectives that are specific, attainable, and measurable. Realistic pricing goals then require periodic monitoring to determine the effectiveness of the company's strategy.” (Lamb, Charles W.MKTG 9, 9th Edition. Pg 359). We believe our pricing is realistic. We are not the cheapest  but we are the only one of its kind to provide the same taste as the leading brand features less calories and price is lower.The price of the product will always and forever remain the same. Obtaining and keeping customer loyalty can easily be achieved by staying true to the value of your product even when it becomes widely known and vastly popular throughout the world. “Price is a component of value (a $4,000 handbag is perceived as being more luxurious and of higher quality than one selling for $100), but low price is not the same as good value. Instead, customers value goods and services that are of the quality they expect and that are sold at prices they are willing to pay.” –MKTG Page 7.

Even if the competition falters or completely disappears the price will always remain the same (unless it is sold in bulk or bundle). “Some attributes of an attractive market are high profitability, rapid growth, a lack of government regulation, consumer insensitivity to a price increase, a lack of competition, and availability of technology.” –MKTG Page 19.

Marketing Mix: Promotion

We will primarily be promoted on social media, which includes: Youtube, Vine, Instagram, Tumblr, Twitter, Facebook, even Pandora etc.As the product will grow and become more popular then will it be advertised more prominently on social media sites with the promotion of popular users showcasing the product on their profiles and channels. To even further improve the product the popular users will also introduce the product to a whole new audience as friendly. “Because target consumers have incorrect beliefs about 24 Hour Fitness's attributes (the number and variety of classes), the gym must advertise and do other forms of promotion (such as an open house) to correct the misimpressions.” –MKTG Page 114. Aware of the aging population's health fears, the retail medical imaging centers Heart Check America and HealthScreen America advertise that they offer consumers a full body scan for early detection of health problems such as coronary disease and cancer.” –MKTG Page 112.

Marketing Mix: Distribution

TBC

Marketing Mix: Product

TBC

Target Market Strategy

“A target market is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.” (MTKG,145)“First, promotion to the target market should be extensive and informative” (MKTG,100)

Situation or SWOT Analysis

-Powerhouse brands and Products – M's Trail Mix has many strong brands in its product portfolio such as five star and others. The product are high quality products and some of them are cash cows.-Brand name, brand equity and Brand loyalty – M's Trail Mix products are blessed with a fantastic brand loyalty. Due to its marketing and strong branding over the next years, the brand equity of M's Trail Mix will be  high and hence it is comfortable charging a premium for its product because of the high brand equity.-Positioning as gift – The smartest tactic that we will be using over the  next years with products like dairy milk and celebrations is that these chocolates are positioned for gifting. In fact the recent Burnsville, has a complete focus on the gifting position. Due to this smart strategy M's Trail mix has safely differentiated itself from majority of its competitors.-Promotions - M's Trail Mix has one of the strongest promotions in the fmcg industry. This further imparts strength to us because it provides excellent brand recall.-Placement and distribution – M's Trail Mix has a superb distribution strategy in place and like all FMCG companies, it uses the strategy of breaking the bulk. Distributing to 200 countries with a variety of more than 40 variants is not a small feat. M's Trail Mix has been achieving the same for the past many years and will remain to do so. 

Business Mission Objectives

TBC

Business Mission Statemant

M's Trail Mix is the name of my product. Similar to other trail mixes but with less calories for those who are trying to stay healthy and in shape. It costs less than the leading brand, and contains chocolatey goods in the mix. M's Trail Mix - You won't resist to stay off the trail.